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by Michael Hemphill

Michael Hemphill

Michael Hemphill has been a mailroom trainer of new technologies in direct mail since 1988.

He has worked with thousands of companies to setup, install, train and consult both public and private mailrooms; including both state of California and state of Nevada mailrooms.

He has also worked in processing plants like Pacific Bell, Sprint, MCI, Blue-Cross/Blue-Shield and many, many others.

CSG Direct, Inc was formed in 1996 to make it possible to serve more clients and demonstrate his database theories.

He will tell you he is a "database geek". His proudest achievement is the dream team he has built at CSG Direct, Inc.

you can reach him via service@csgdirect.com
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FaceBook/DirectMailMan
Facebook/CSGdirect
MySpace.com
csgdirect.com
gonnahappen.com
google.com
direct mail videos

Michael Hemphill

For Questions or Interviews
please call his office at

800-881-2150 x12

     
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  Beacause I think I can make it rain if I wash my car (@ Double R Carwash)  
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Speaking since 1995
Recent:

Postal Customer Council
Reno NV
Business Customer Gateway
May 20, 2010

USPS - Yuba City
National Change of Address
April 29, 2009

University of Nevada, Reno
Intelligent Mail Barcodes
March 6, 2009

N NV Development Authority
How to Reduce Postage and Increase Response
October 18, 2007

Postal Customer Council
National Change of Address
May 17, 2007

Published Text:
The Migration of Direct Mail to Email
E-Marketing, Third Edition
by Judy Strauss, Adel El-Ansary,
and Raymond Frost

Resources:
2009 Postage Rates
2008 Postage Rates
2007 Postage Rates

Postage Rates

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Direct Mail Response Statistics?

Posted by Michael Hemphill on Tue, Apr 14, 2009 @ 12:53 AM
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I get this question all the time and for many of us the answer seems obvious, but not everyone is two decades into this like we are.

To keep it short and to the point, it really just depends on the offer and the list.

I know that sounds obvious, but if the list used is composed of prospects who have never seen your product or service, the response rate will be cut 75% or more due to lack of brand trust and awareness. You need to mature that kind of list properly.

If the list is of your current customers, it will then come down to how good the offer is. Too often people water down an offer just in case everyone responds. They won't! It's a numbers game - so keep your offers' value high and your responses will be high.

Direct mail is considered to be a half percent to 10% average response tool. I have gotten an 87% response rate with a client, though. That was a 2 for 1 buffet offer to a special new neighbors list we built.

It's an art my friend, get the right team.

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